
$100M Offers
by Alex Hormozi · 2021
Alex Hormozi sold his gym-software business for $46M and wrote this book about the single skill that made it possible: constructing offers buyers can't refuse. The framework — the "Value Equation" of dream outcome divided by time delay and effort and perceived risk — is the most operational distillation of B2B persuasion I've read. Hormozi's tone is brash and self-promotional (the book is also a top-of-funnel for his other businesses), but the actual content is unusually concrete: examples, scripts, before-and-after offer comparisons. The book is short, dense, and worth reading twice. It changed how I think about pricing and packaging.









































